Stay. Own. Earn.

Turn your holiday home in Italy into a working investment. We help our guests and clients buy, design, and operate short-term rentals in Tuscany, Rome, and Sardinia. Fully managed inside an existing system that already generates bookings.
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Buying a home is simple. Making it perform is not.

Many properties look attractive.
Very few generate consistent income.

At Smart Appart, we don’t just create beautiful homes. We build properties that are designed to work — financially and operationally.

One partner. Full process.

You work directly with us, Daniele & Patricia. We don’t just design projects, we run them ourselves, every day.
1

Buy

We help you select or assess the right property and guide you through the purchase process in Italy, working with local partners, handling due diligence, and helping you move from interest to acquisition with clarity.

owners of smart appart holiday rentals
2

Design

Once acquired, we take over the transformation. We plan and execute the full interior concept — layout, materials, furnishing — turning the property into a place that stands out and feels consistent.

3

Operate

When the property is ready, it enters our existing rental system. Listings, pricing, bookings, guest communication, and operations are already in place — we don’t build from scratch, we integrate and run.

owners of smart appart holiday rentals
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Start earning from day one.

We already operate rentals in Tuscany, Rome, and Sardinia.

Your property becomes part of an existing system with bookings, pricing strategy, and operational structure already in place.

Active listings across platforms
Your property is distributed across major booking platforms like Airbnb or Booking.com
Returning international guests
We bring repeat travelers who already trust our homes and book again across locations.
Proven pricing & occupancy models
Rates and availability are based on real experience and data, not assumptions.
Local teams on the ground
Operations are handled by people physically present for cleaning, maintenance, and guest support.

What we do for you

Everything is handled in-house — from acquisition to operations.

Property sourcing

Finding the right investment in Tuscany, Rome and Sardinia.

Investment analysis

Transparent projections and cost structure.

Acquisition support

Local guidance through the buying process.

Renovation plan

Structural upgrades and layout optimization.


Interior design

Italian design tailored for short-term rental demand.

Full setup & launch

Guest-ready property, fully equipped and staged.

Listing & distribution

Exposure across platforms and Smart Appart network.

Operations

Guest management, pricing strategy, and optimization.

How design impacts performance

Design is where the return is created

Most rentals in Italy are furnished to fill a space. We design properties to stand out. Every decision — layout, materials, lighting, and details — is made to increase perceived quality and make the property more attractive on booking platforms. This changes how the property performs: It gets more attention, converts better, supports higher nightly rates, and generates stronger reviews. The result is simple: A property that sits at the top of the market, not in the middle of it.
Built on real operations

Award-Winning Guest Experience

Our commitment to hospitality is awarded across the world’s leading booking platforms. 2.1k Reviews I 4.85 ☆ 13 years of hosting experience
Our Stone House in Tuscany

Real Project - Case Study

From forgotten stone house to curated Tuscany retreat. This property in Tuscany shows how a well-selected and professionally operated home can generate consistent income over time. The numbers reflect actual performance within the Smart Appart system — based on real bookings, pricing, and operating costs.
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Investment

Purchase price: €190.000

The acquisition cost of the property in its original condition.

Renovation: €100.000

Full upgrade including layout, materials, and interior design.

Total investment: €290.000

All-in cost required to bring the property to market.

Performance

Average nightly rate: €146 – €350

Pricing varies depending on season, demand, and positioning (avg. ~€250).

Occupancy: 60% – 75%

Percentage of nights booked across the year.

Annual revenue: €35.000 - €57.000

Total income generated before operating costs (avg. ~€45k).

Outcome

Net income: €24.000 – €28.000

Earnings after management, operations, and expenses.

Net return: 8% – 10% annually

Return based on total invested capital.

Payback period: 10–12 years

Estimated time to recover the initial investment.

Exterior Transformation

From damaged facade to restored stone identity.
Before
After

Interior Transformation

From raw construction space to warm hospitality atmosphere.
Before
After

Outdoor / Garden Transformation

From ordinary exterior to emotional guest experience.
Before
After

What this means for you

From day one your property investment ✓ generates stable yearly income ✓ remains a long-term asset ✓ covers its running costs ✓ produces positive cashflow ✓ can be used personally all year
Interested to see if this works for you?

Start your project with clarity

We’ll assess your budget, goals, and timeline — and show you how a property in Italy can realistically perform within our system.